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Why switch your clients to ADP payroll?

Every year, thousands of small businesses leave Gusto, QuickBooks Payroll, Paychex and others for ADP. See why we're the leading payroll provider with the fastest, easiest and most comprehensive service your clients can buy.

ADP vs. Gusto ADP vs. QuickBooks ADP vs. Paychex

Unmatched expertise and partner programs for accountants

When you recommend your clients switch to ADP, they won’t be the only ones whose job gets easier. We offer a host of services designed exclusively for accountants that you won’t find anywhere else:

  • The most flexible partner program so you can work with us in the way that best fits your practice, regardless of your firm size and how you choose to serve your clients
  • The broadest range of payroll, HR and benefits solutions, helping make you indispensable to clients of all types and sizes
  • Quick and easy insights that give you access to all your authorized clients’ payroll data in one place with Accountant ConnectSM, plus exclusive client analytics tools to help strengthen advisory services
  • Dedicated expert support from our Accountant HelpDesk, along with your very own ADP sales associate to service your firm and your clients

ADP delivers more for your money and 24/7 service

When you’re considering a switch, ask yourself: what are my clients really paying for? With ADP you and your clients get:

  • Help with compliance challenges
  • A simple set up
  • A hassle-free process for running payroll and accessing data at any time
  • Comprehensive HR services as you grow
  • A COVID-19 toolkit and a built-in Return to Workplace Dashboard
  • 24/7 support — even outside normal business hours
Switching to ADP

See how your clients can benefit by switching to ADP payroll and HR services.

Get more with ADP

Get these tools with ADP, but not with Gusto1

Payroll

  • 24/7 live support for your clients (Gusto offers 7a-4p PT)
  • A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
  • Up to 75% revenue share for referred clients2 (Gusto offers up to 20%)
  • Advanced State Unemployment Insurance management tools (claim responses, benefit payments review, best practices consulting)
  • Native suite of time tracking tools, such as scheduling and physical time clocks
  • Dedicated new client onboarding support for small businesses of all sizes
  • Same day ACH and two-day processing cycles for all clients (without assigned direct deposit limits)
  • Partner app connectors to over 30 leading Point of Sale (POS) solutions
  • Single invoice billing that combines ADP payroll and complementary partner services
  • Over 70 years of payroll experience

HR and more

  • Employee handbook wizard, pre-populated for your state/jurisdiction
  • Employee assistance, including counseling, dependent care options, financial referrals, etc.
  • COVID-19 "return to workplace" in-product tool for employee availability, health attestation and tracking, at no additional fee
  • Background checks for prospective hires
  • Job postings via ZipRecruiter®
  • Job description wizard
  • Professional employer organization (PEO)
  • Tax credits and incentives program to help eligible clients lower their effective tax rate
  • Data analysis tools providing compensation benchmarks, diversity and inclusion, pay equity and predictive analytics
  • Marketing support to help grow your practice
  • Business Valuation tools via BizEquity
  • Industry Profile Reports via IBISWorld
  • Access to free and discounted legal services (provided by third party)

Get these tools with ADP, but not with QuickBooks Payroll1

Payroll

  • A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
  • Up to 75% revenue share for referred clients2
  • Advanced State Unemployment Insurance management tools (claim responses, benefit payments review, best practices consulting)
  • Robust portal for employees to manage personal information, federal tax withholding, and time tracking
  • Anytime access to client payroll data and advisory tools through Accountant ConnectSM
  • Dedicated new client onboarding support for small businesses of all sizes
  • G2 rating peer review 4.5 (of 5) stars or higher
  • Over 70 years of payroll experience

HR and more

  • Employee handbook wizard, pre-populated for your state/jurisdiction
  • Employee assistance, including counseling, dependent care options, financial referrals, etc.
  • COVID-19 "return to workplace" in-product tool for employee availability, health attestation and tracking, at no additional fee
  • Job postings via ZipRecruiter®
  • Professional employer organization (PEO)
  • Tax credits and incentives program to help eligible clients lower their effective tax rate
  • Data analysis tools providing compensation benchmarks, diversity and inclusion, pay equity and predictive analytics
  • Business Valuation tools via BizEquity
  • Industry Profile Reports via IBISWorld
  • Background checks for prospective hires
  • Access to free and discounted legal services (provided by third party)

Get these tools with ADP, but not with Paychex1

Payroll

  • A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
  • Up to 75% revenue share for referred clients2
  • Anytime access to client payroll data and advisory tools through Accountant ConnectSM
  • Professional Certification Program to become officially certified in using select payroll and HR solutions
  • Single invoice billing that combines ADP payroll and complementary partner services
  • Option to fund payroll with a business credit card and extend payment up to 30 days, depending on billing cycle (via an ADP Marketplace partner)
  • G2 rating peer review 4.5 (of 5) stars or higher
  • Over 70 years of payroll experience

HR and more

  • One-stop partner marketplace, where clients can search, compare, activate and pay for apps (time, HR, accounting & more)
  • COVID-19 "return to workplace" in-product tool for employee availability, health attestation and tracking, at no additional fee
  • Job postings via ZipRecruiter®
  • Job description wizard
  • Data analysis tools providing compensation benchmarks, diversity and inclusion, pay equity and predictive analytics
  • Marketing support to help grow your practice
  • Business Valuation tools via BizEquity
  • Industry Profile Reports via IBISWorld
  • Access to free and discounted legal services (provided by third party)

User satisfaction ratings

See how customers rated ADP on G2, the world's leading business software review platform, in the categories that matter most.3

Ease of doing business

Compliance

Quality of support

Payroll entry

Performance and reliability

Ease of use

Get valuable HR tools, included only with RUN Powered by ADP®

With RUN's payroll and HR package, you and your clients will receive features that go above and beyond what they get with other providers. Customers get an average of $8k per year in added value with HR services that help them keep their businesses growing, hire new staff, train their teams, and much more.

  • Access to ZipRecruiter® hiring platform
  • Business and marketing tools
  • Employee and employer HR training
  • Employee assistance program
  • Legal assistance from Upnetic Legal Services
    (powered by Legal Club®)4

Competitive testimonials

Hear what other accountants and their clients had to say after switching to ADP:

Gusto

Accountant Switches Clients to ADP

Using payroll to grow beyond traditional accounting services

Intuit

Accountant Switches Clients to ADP

Superior service and a streamlined process

Paychex

Business Owner Switches to ADP

Making a small company feel big

Help your clients get started with their payroll decision

Give your clients all the resources they need to choose the payroll provider that fits best. The kit includes: Choosing the Right Payroll Provider for Small Business, Payroll Checklist for Small Business, and Switching Payroll Providers Made Easy.

Get the Toolkit

Top FAQs about switching

As an accounting professional, how can I switch my clients to ADP payroll?

It is very easy to refer your clients to ADP’s payroll and HR platforms with Accountant ConnectSM – ADP’s free platform designed by accountants for accountants to access their authorized clients’ payroll data, analysis tools, the latest tax resources from Wolters Kluwer CCH Resource Library, Payroll Protection Program resources and much more. To sign up or login, visit adp.com/accountantconnect. After you login, select “refer a client”, enter your client’s information and your dedicated ADP Representative will reach out to begin the process.

What are my options for referring my clients to ADP?

Because no two accounting firms are the same, we’ve built flexibility into our partnership model so you can choose the one that works best for you. Whether you want to process payroll for your clients using our RUN for Partners solution, get rewarded for referring your clients or even hand off payroll duties altogether, we can accommodate you.

How much time will the transition take?

How quickly you switch your clients to your new payroll provider depends on your and your clients’ priorities, the services your clients are using and how quickly you can access the required data. With ADP, some customers can be up and running the same day, while others choose to make the transition over a period of weeks. Services beyond payroll may take longer to set up. Regardless, a well-done transition should never disrupt your payroll process.

How will ADP service my firm and my clients once we switch providers?

Our Accountant HelpDesk has got your and your clients’ backs. You’ll have access via phone or email to dedicated payroll experts who are specially trained to support professionals like you. And with the Service Requests feature in Accountant Connect, your firm can easily and securely exchange documents with the HelpDesk team, ask questions and track the status of your requests. You can also expect an ongoing relationship with your dedicated ADP sales associate, who’s readily available to address your concerns and respond to your inquiries in detail.

I have small clients with minimal or no employees at all. Does it make sense to switch them to ADP?

Our RUN Powered by ADP platform is designed specifically for small businesses and includes affordable options that meet even the most basic payroll needs. In fact, more than 80% of our 860,000 clients are small businesses. By switching your clients to ADP, you’ll also enjoy the convenience of having easy and secure access to all your authorized small business clients’ data in one place with Accountant Connect.

Does it matter what time of year I switch my clients?

Though some people prefer to wait for the start of a new quarter, or even a new year, before switching over to a new payroll service provider, ADP can support your move at any time. Any high-quality provider should be able to give you and your clients a clear list of forms and information needed to make a smooth transition.

How much time should I expect to spend on payroll with a service provider?

If you or your clients are doing payroll manually now, you should expect to significantly reduce the amount of time you’re devoting to the process. How much depends on which services you choose. Do you want help tracking time and attendance? Assistance with background checks or employment verifications? Check signing and stuffing? An ADP representative can explain the different options and help your clients choose the package that best fits their business.

How much does all this cost?

Different payroll providers offer different pricing structures, but certain factors — how frequently your clients run payroll, how many people they’re paying, which services are needed — will influence the cost. ADP will work with you and your clients to determine the right payroll set-up for their business, no matter how simple or complex their needs are.

Looking for a new payroll provider?

Switch your clients to RUN Powered by ADP for easy payroll and 24/7 service.

Your privacy is assured.

1. Information based on ADP internal research and is accurate as of January 19, 2021 and is subject to change.

2. Terms and conditions apply. Must be enrolled in the ADP Accountant Revenue Share Incentive Program to qualify.

3. G2 user review data from April 26, 2021.

4. Legal services are provided by Upnetic Legal Services powered by Legal Club® (of America), a third-party provider.

*Insurance products will be offered and sold only through ADPIA, its licensed agents or its licensed insurance partners; 1 ADP Blvd. Roseland, NJ 07068. CA license #0D04044. Licensed in 50 states. All services may not be available in all states.

Accountant Connect is a service mark of ADP, Inc.