Using Payroll to Grow Beyond Traditional Accounting Services

CPAs and bookkeepers alike have long had a love/hate relationship with payroll, mainly due to previous experiences, misconceptions, and all-around lack of knowledge about what the latest technologies and services are capable of. For good or ill, the fact is 90 percent of accountants get involved with payroll in some capacity. And with the right technology, payroll data can serve as baseline to more efficiently and proactively advise clients, resulting in increased client communication and an entry point to offer additional services such as CAS, HR, process automation and more. See how small firm Williford Houston & Co out of Wilmington, NC did it.

Carl Williford

We definitely wish we had made the decision to switch earlier. We currently have 62 clients in ADP RUN.

Carl Williford, Partner and CPA
Williford Houston & Co.