The new name required a new logo.
In 1958, Henry, Joe and Frank made a key decision with a far-reaching effect on the business. With the coming of the computer age, they decided to merge their two businesses, Automatic Payrolls and Automatic Tabulating, into a single company.
But that company needed a different name, one that would reflect how data was processed. No one at the time could have imagined the long-term impact of the new name that was selected to usher the business into the next decade.
A synonym for "computing," it would become the generic term that described the process by which data was collected, sorted and distributed by computerized businesses everywhere: Automatic Data Processing.