It can’t be overstated that marketing is simply not a strong suit of CPAs or accounting professionals in general. That doesn’t make it any less necessary, particularly as firms add services and offer client expertise. They need to shout it to the world, but often don’t.

This case study focuses on how LWS Tax & Accounting Services, a small firm in rural Ohio, was able to grow its client base, staff and service offerings in under two years through thoughtful marketing and assistance from payroll and HR partner ADP® and their CountingWorks PRO marketing dashboard.

ADP & CountingWorks allowed us to white-label things where we can have videos on payroll services, brochures, good content with our brand to tell our audience we are a leader in this industry.

Blake Shaffer

Blake Shaffer, Founder
LWS Tax & Accounting