Zurich North America has been a significant player in the insurance and financial services industry for more than 150 years. Founded in Switzerland in 1872, Zurich expanded to North America in 1912 to become a leading commercial property and casualty insurance provider with an individual life insurance component. Zurich prides itself on providing a family-friendly and community-oriented work environment.
With a commitment to hiring top talent, Zurich has refined its recruitment processes over the years. Michael Marzano, AVP, Director of Talent Acquisition, has been with the organization for nearly a decade. He plays a crucial role in shaping talent acquisition strategies, supported by ADP’s innovative solutions.
Michael emphasizes the importance of long-term involvement in recruitment. His journey began as a contract recruiter, and he has progressed to overseeing talent acquisition strategies. This evolution underscores the value of retaining employees who grow with the organization and deeply understand its culture.
Having access to the insights we gather through our collaboration with ADP empowers us to make informed and strategic decisions within our talent acquisition efforts, allowing us to meet the needs of our organization effectively.
Michael Marzano,
AVP, Director of Talent Acquisition
Zurich North America
Challenges
- Zurich faced challenges with limited access to a broader talent pool during its recruitment efforts
- They aimed to position themselves as a competitive player for attracting top talent in the insurance industry
- To improve the candidate experience, there was a need to implement a more effective applicant tracking system
How ADP Helped
- With the help of ADP RPO, Zurich has successfully enhanced its reputation and attracted higher-quality candidates by offering a superior candidate experience and a compelling value proposition. This collaboration has positioned Zurich as an employer of choice in the competitive job market. Furthermore, the implementation of analytics tools for data tracking and reporting enables Zurich to continuously assess and improve its recruitment practices, ensuring ongoing success in attracting top talent.
ADP Solutions
- ADP RPO
Leveraging ADP Recruitment Process Outsourcing (RPO) to help with hiring
Zurich utilizes ADP’s RPO services to enhance its talent acquisition efforts. By partnering with ADP, Zurich benefits from advanced recruitment technology, market insights and access to a much wider talent pool. This partnership allows Zurich to streamline its processes, improve sourcing strategies and maintain its competitive advantage in attracting top-tier candidates. “Having access to the insights we gather through our collaboration with ADP empowers us to make informed and strategic decisions within our talent acquisition efforts, allowing us to meet the needs of our organization effectively,” Michael states.
A focus on the candidate experience
One focus area for Zurich was improving candidates’ experience when applying for a role in the company. By ensuring a seamless application process and timely communication — including using ADP’s automated messaging systems — Zurich has enhanced its reputation and attracted higher-quality candidates. Zurich has also begun to encourage feedback from its candidates to help provide valuable insights into continuously improving the candidate experience.
While the U.S. has averaged adding nearly 200,000 jobs each month, there has been historically low unemployment. This means there aren’t enough workers who are unemployed or looking for work, and there are more jobs than candidates to fill open roles, signaling a highly competitive labor market. “Zurich is in a particularly tough situation because the insurance and financial services sector only has a 2.7% unemployment rate,” Michael says. “Additionally, voluntary turnover is decreasing as employees hunker down within their current organizations.”
This creates a highly competitive talent market, so Zurich must offer a superior candidate experience and value proposition to attract top-tier talent. The company has found a high-touch, reliable partner in ADP to help it navigate this situation. “We must adapt our recruitment strategies based on evolving market trends and candidate feedback,” Michael states. “Through our partnership with ADP, we’ve gained valuable insights that help us stay ahead in attracting the right talent.”
