Rosen Group, a boutique public relations firm in New York, has built a reputation over four decades of amplifying brand messages and securing media coverage for a diverse range of clients, including small businesses, non-profits, food and beverage products and financial services companies. Lori Rosen, the founder, has dedicated her career to ensuring that her clients stand out in a crowded media landscape.
One of the reasons we’ve stayed with ADP is because the professional service and reliability factor is something you can’t get just anywhere, especially from a start-up or newer company that hasn’t been in business as long as ADP.
Lori Rosen,
Founder
Rosen Group
Challenges
- In a fluctuating workforce landscape, reliable and easy payroll was paramount
- Multi-state and hybrid workers required additional compliance considerations
How ADP helped
- The partnership with ADP has been an essential part of providing stability and peace of mind to Rosen Group, allowing Lori and her team to focus on what truly matters in their business: Their clients and their success.
ADP Solutions
- RUN Powered by ADP
A 30-year partnership
For over 30 years, Rosen Group has relied on ADP as a cornerstone to help ensure operations run smoothly and its people get paid on time. The continuity and reliability of ADP’s offerings have never waned over the years.
Given their New York location, hybrid work environment and the fact that some employees live in adjacent states, having a reliable partner like ADP means Lori doesn’t have to worry about legal, tax or compliance issues. “When we have compliance or tax questions about our employees in different states, the answers are always quick, reliable and accurate,” says Lori. “That’s one of the reasons we’ve stayed with ADP. The professional service and reliability factor is something you can’t get just anywhere, especially from a start-up or newer company that hasn’t been in business as long as ADP.”
Support you can count on
While Lori rarely needs to reach out to ADP, year-end bonus time is usually when she seeks a bit of additional support. She says when she calls to get help with the bonus tax requirements, she gets answers quickly and easily.
“I just need someone to walk me through how to do it, because I only do it once a year. The service is always fast and there’s not a lot of waiting time.”
As a founder who is constantly wearing multiple hats and managing different aspects of the business, Lori is happy she can rely on ADP to help her make things right when events don’t go as planned. “There were a few times I just forgot to do the payroll, and I really worried about that. But ADP helped me resolve it easily, and direct deposits were in my employees’ accounts 24 hours later.”
A variety of healthcare options
Lori says the healthcare offerings they get through ADP have provided their people with a wide variety of benefit options. Knowing employees have robust healthcare choices helps Lori make their small firm attractive and ensures that employees know their well-being is cared about.
Lori says she almost never hears from employees about ADP, which, to her, means everything is working smoothly and employees are happy with what they’re getting through ADP’s payroll and benefits. “I know things are good because I never hear any complaints from anyone.”
