Liz Gelb-O'Connor is the Global Head of Employer Brand & Marketing for ADP, where she and her team have worked over the last several years to create an employer value proposition (EVP) and employer brand presence in more than 17 countries. Prior to this role, she was the Vice President of Strategy and Innovation for ADP's inside sales channel, helping to propel its growth to pass $300 million and transform the channel into a major sales conduit for the company. Before ADP, Liz held many executive roles at American Express in a variety of cross-functional leadership roles in business intelligence, implementation, sales, strategy, and marketing. She began her career in technology and architected sales and marketing systems that earned her recognition that included a rarely bestowed Presidential Achievement award. Liz's early work in system development included the design of CRM & business intelligence systems. Liz holds an MBA in Marketing from Seton Hall University.