As a small business owner, you need to employ different marketing strategies than your larger counterparts, but that doesn't mean your campaigns have to be any less effective. Small businesses can still make a big impact and, if you use the right marketing channels, you can get an excellent return on your investment.
Not only can the right small business marketing channels help increase sales, but they may also improve customer loyalty and the general sentiment around your brand. After all, you want to be a brand that customers trust and love. The right marketing channels can set you up for success. Here are five small business marketing channels you should be on right now.
1. Create Educational Content on a Blog
Believe it or not, marketers who prioritize blogging are 13 times more likely to earn a positive ROI, according to HubSpot. That said, for your blog posts to be truly effective, you need to have a solid content strategy in place first. It's important to remember that you need to create educational content that speaks directly to prospects at each step of the sales funnel. To achieve real success, make sure that you're up-to-date on the best practices for business blogging.
2. Get On Board With Pinterest
Pinterest is a haven for home decor, style suggestions and recipes, but it's also a playground for B2B small businesses. And, although the social media site has a reputation for being women-centric, its male user base is growing. According to TechCrunch, Pinterest has said that more men use the platform than read Sports Illustrated and GQ combined. Are you using Pinterest for your small business? Make sure your content is pin-worthy.
3. Explore the Possibilities of Snapchat
Snapchat is the go-to channel for millennial audiences. In fact, Snapchat users view over 7 billion videos on a daily basis, as Fortune reports. To get in on the action, many small businesses are buying geofilters so that they can leave their mark at local events. To learn more about how to use the channel, check out these Snapchat tips.
4. Build a Community on Instagram
Instagram is perhaps the most visual social media platform out there, and it has gained enough steam to warrant the attention of every small business. When it comes to Instagram, you should always be authentic while keeping the things that drive your audience in mind; understanding your customers' hopes and fears, likes and dislikes will help you curate content that resonates with them. To optimize your Instagram presence, make sure to read up on how to build a community on Instagram.
5. Use Pokémon Go for Small Businesses
Yes, Pokémon Go is still a thing, even though the crowds around PokéStops have significantly diminished. If you understand how to leverage Pokémon Go for your business, you might still take advantage of the remaining interest.
Is your small business taking advantage of all that these platforms have to offer?