[Video] The Human Touch on Generative AI

Part of a series  |  Generative AI Insights

Port worker in safety vest resting needs a break

Generative artificial intelligence (AI) is gaining more traction within workforce tools.

In this Workforce News Minute, Jack Berkowitz, ADP's Chief Data Officer, shares how generative AI and AI-driven technology is maintaining a human-centered approach.

Learn more

How AI is Reshaping the World of Work: Insights and Strategies to Consider

OnDemand webcast: Automation fueled by traditional and generative AI is helping transform organizations and work itself. But it is essential to adopt good privacy practices, especially as regulators consider new rules to address the societal impact. This webcast will cover what organizations need to consider. Launch anytime.

Find out what we're doing

As we start to think about how systems are built, your interaction with those systems is going to change.

Photo of Jack Berkowitz

Jack Berkowitz, chief data officer, ADP


At the end of the day, it's the motto of our company: Always Designing for People.

It's really about human + machine interaction and interplay to allow things to flourish. To blossom. As we start to think about how systems are built, our interaction with those systems is going to change.

It's not always going to be in a chat as people think of it today with chat GPT. "I'm going to sit down and do a chat." But that system can also prompt, right? And it can nudge.

We're working on this idea of how to have human-centric or human-sensitive nudges instead of just a flurry with every alert possible. When do I give you the right push or the right information at the right time?

And what's meaningful to you? What are those use cases or those examples that are meaningful?

Maybe you need some vacation. You've not been taking vacation. A simple nudge is just, "Hey, you need to take some leave." Or better yet, an alert to me as a manager, "Hey, you have this group of people that haven't been taking a vacation; they could use a break."

These types of human-sensitive, human-centered nudges or this interplay is where we see this technology going – not in the long term, but in the short term. And that's going to be interesting.