Snapchat is one of the latest social media sensations, and businesses are beginning to take advantage of this platform. One of the easiest ways to get involved is to use Snapchat geofilters for businesses.
Snapchat geofilters are special overlays that users can place over a message or story to communicate where they are and what they're doing. Unlike most other Snapchat filters, geofilters appear based on a user's location.
Why Use Geofilters?
Snapchat users like to take advantage of geofilters in order to share their experiences with their followers. For example, if a Snapchat user is vacationing in Hawaii, he or she may want to use specific geofilters when sharing images and videos of turtles, luaus and blue seas.
You can also purchase Snapchat geofilters for businesses so that users can market your products and services on your behalf. For instance, if you have a booth at a trade show and buy a geofilter that includes your logo, Snapchat users can then use that geofilter when engaging with their friends, thereby increasing your exposure.
Understanding the Two Types of Geofilters
If you'd like to create and submit your own geofilter, you can do so in one of the following two ways:
Community: Users can submit a free Community Geofilter for their city, their university, a local landmark or another public location. Community Geofilters are a fun way to get involved, but it's important to note that no brand logos are allowed.
On-Demand: Businesses and individuals can also purchase On-Demand Geofilters for their specific location, business or event. This type of geofilter permits the use of brand logos and trademarks.
How Businesses Are Using Geofilters
At first, it may seem difficult to get involved with Snapchat as a business, as many users may just want to follow their closest friends. However, companies can use this platform to their advantage by creating and using geofilters that align with the following types of events:
Industry events present a particularly powerful opportunity to use Snapchat geofilters. For example, at this year's Search Marketing Expo, attendees who used the SMX West geofilter in their snaps helped create buzz around the event.
You can also use a Snapchat geofilter to spread the word around a new store opening. For example, you can create a New York City-themed geofilter to generate buzz about your new trendy location in the downtown area.
Get Into the Action
If you run a small business and you do not host your own events, you can still use Snapchat geofilters to your advantage. For example, if you attend a local event, you can buy a custom geofilter to draw attention to your brand. By taking part in this social media trend, you can help expose users to your company.
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