Over the past 20 years, the business world has changed in many ways. Entrepreneurs have swapped out their fax machines for email accounts, and they have embraced social media, email marketing and pay-per-click advertising. These shifts in technology have also changed the way that companies market themselves. Over time, there's been an evolution of logos, especially as business owners have begun to care more and more deeply about how their content appears on a screen. Here's an overview of this shift and how you can learn from it when you're creating or designing a new logo.

A Bit of History

A logo is an image that helps people connect a product or service with a particular brand. It might seem like logos are a fairly modern creation, but companies have actually been using them for hundreds of years. Although modern life is more complex than ever, the logos of the past 20 years have gotten progressively simpler. Today's graphic designers tend to opt for flat, basic designs. These designs are easier for customers to digest in a world where they're constantly surrounded by graphic imagery and flashing advertisements. In this setting, a simplistic logo can actually serve as a relief to the senses.

By understanding the evolution of logos, you can create images that will truly appeal to your audience. Here are a few tips to keep in mind when you're redesigning or creating a new logo:

Keep It Simple

In this digital age, you must think about how all of your visual content will appear on a smartphone screen. When you're redesigning or creating a logo, don't focus on how it will look on business cards. Instead, ask yourself how the logo will look as a tiny image that will be used on Facebook, Twitter and other social media sites.

Don't Be Overly Trendy

If you invest in a logo that's overly trendy, it may seem dated within a few years. While it's worthwhile to be aware of trends, it's more important to focus on establishing a meaningful image for your brand.

Be Open to Change

In 10 years, it may be time to refresh your logo. The business world changes quickly, and you need to be willing to let your logo evolve when it no longer suits your needs. A rebrand is not something to fear. In fact, it can be a positive thing.

Find a Graphic Designer That You Love

More often than not, the best logos are created by experienced, talented graphic designers. Don't try to put together a logo yourself or go to an inexpensive logo marketplace. Instead, do your research, and find a graphic designer with experience. He or she may be more expensive, but the results will be worth it.

The Evolution of Logos

Logos have evolved over time. By keeping the above tips in mind, you can develop a logo that truly represents your company and its values.

Tags: Logos branding