Small business apps are exploding in popularity (and with good reason). After all, app partnerships for small businesses can help you increase sales, build brand awareness and run more effectively overall. However, before you rush into a new partnership, you should consider the following factors.

The Different Types of App Partnerships

If you have a business need or challenge, chances are there's an app that offers a solution. Some apps focus on growing sales. For example, OpenTable looks to increase reservations for restaurants in exchange for a fee. On the other hand, apps like Square make payment processing easier by letting you accept credit card payments through your mobile device. ADP Marketplace also offers a wide range of apps that can help you manage your HR needs.

The "Right" Time to Sign Up

Before you take the plunge, you should think carefully about the current state of your business and what you need to reach your business goals. After all, you're going to have to spend some time getting the app ready and learning the program, and you'll need to have a clear plan for how your business will benefit through the partnership to ensure the investment is worthwhile.

For example, by offering loyalty rewards through a partnership with Perka, you could potentially increase your sales from repeat customers. If this is one of your current business goals, it may be the right time to try partnering with Perka or a similar app.

The Cost of Too Many Apps

With so many apps on the market, it may be tempting to sign up for a number of them, especially since many of these programs come at little to no cost. However, you have to remember that your time is a valuable resource, as well.

Every partnership gives you and your employees something you have to manage during the day. Apps that require your personal or company information can also create a cybersecurity risk. Be sure to keep these potential downsides in mind as you make your decision.

Researching Your Options

Before signing up for any app partnership, you should research your options. After all, there may be multiple apps that offer a similar service. Perhaps you can ask what other people in your industry are using. Through these types of discussions, you may learn that specific apps work best for your particular type of business.

You can also turn to app review websites like Stacklist. These sites provide you with unbiased reviews from business owners about different apps on the market. If you are still unsure, you can test a couple of different apps to see which you like best. This research is well worth it because the longer you work with the wrong app, the harder it will be to switch in the future.

App partnerships for small businesses will only get more important as this industry matures. Stay one step ahead of your competition by finding partnerships that meet the needs of both your business and your customers.

Tags: Mobile partnerships