Business leaders and HR teams love to talk about developing the desired workplace culture. Over time, it's become increasingly clear that offering employee perks can help build that desired culture. Perks can be smaller benefits such as free snacks in the break room or weekly company-hosted Friday happy hours. Other perks might include an office Ping-Pong table, extra paid time off, free or subsidized event tickets and free or discounted gym memberships. While perks certainly play a role in the overall culture that you create, they do not fully define this culture. According to Forbes, "perks do not make your culture. These things can be additive, but all of the perks in the world will not improve employee morale if the underlying culture sucks."
Employee Recruitment and Retention
Do generous perks and a great workplace culture help you to attract new talent and engage your existing talent? The answer is yes. After all, talented employees, especially millennials, want to work in a fun, team-oriented environment at a company that invests in its people.
There are a variety of different organizations that report which businesses are the most popular with their employees. For example, Great Place to Work provides a list of the best small workplaces, with Texas-based IT firm AgileCraft topping their list in 2016. An amazing 100 percent of AgileCraft employees claimed that they were proud to tell people they work there. The company offers a slew of employee perks, such as stand-up desks, fitness programs, free snacks (including organic options), Friday happy hours and company-sponsored trips. Some of these perks help the business by promoting employee wellness, which can help reduce absenteeism and support productivity, while others help colleagues get to know each other in informal settings. These types of perks can help create a fun, relaxed and collaborative culture.
How Can You Use Perks to Create Your Desired Workplace Culture?
1. Keep Your Goals in Mind
As the AgileCraft example makes clear, the perks you offer should be aligned with the kind of culture you want to promote. If you want to create a collaborative atmosphere, you could set up company-wide social events or other group activities. On the other hand, if you want to foster an atmosphere that supports learning and development, you could sponsor an expert speaker series.
2. Spread the Word About Your Workplace Culture
In order to extract the full value from the perks you offer, you need to make sure that employees and job candidates know about them. You could spread the news by sharing photos of company-sponsored events on your website and through your corporate social media accounts. And be sure to encourage your employees to comment and share.
3. Get Feedback From Your Employees and Job Candidates on the Types of Perks They Want
To remain relevant, you must update the perks you provide on a regular basis. As such, it's vital that you to have a system in place through which you can collect feedback and make changes accordingly.
While perks alone are not enough to create an attractive company culture, they can be valuable assets and a powerful means of supporting the kind of culture and working environment you want your business to be known for. If you'd like to learn more about how to offer attractive perks without breaking the bank, check out this article for more smart strategies.
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