Small businesses play a key role in the local economy. As such, many developers are trying to create new apps that would be valuable to small business owners. If you haven't started using apps, you may be at a big disadvantage. After all, apps now account for about 54 percent of all time spent on digital media, according to "The 2015 U.S. Mobile App Report" by comScore. Here are three small business apps that may help you increase your profits.

Build Customer Loyalty With Perka

Loyal customers are the foundation of your business. In the past, you may have tried to nurture regular customers through customer loyalty cards. For example, you may have set up a system in which a customer received one free sandwich after purchasing five sandwiches within a given time frame. However, it's important to keep in mind that this type of system may come off as a bit annoying to your customers, who may have to keep track of multiple loyalty cards from different businesses.

To avoid this potential downside, you may want to look into Perka, an app that does the exact same thing virtually. After you and your customers download the app, you can immediately start punching their virtual card for purchases that eventually lead to rewards. This electronic method allows you to easily develop loyalty programs for all kinds of different products as you won't have to go through the work of actually printing multiple cards. Overall, Perka is a great app for growing sales from your repeat customers.

Get the Word Out With SpotOn

SpotOn is another helpful app for marketing your business. Once you have a SpotOn account, customers with the app can scan their phones when they make purchases and earn rewards with your business. In exchange, you get their contact information, which makes it easy for you to run marketing campaigns to promote special deals, keep track of your best customers and automatically message customers on special occasions like their birthdays. The app also lets customers post reviews. As such, it can be a good tool for both engaging your loyal customers and marketing your business to potential new customers.

Personalize the Shopping Experience With Flok

One of the many advantages of being a small business is that you can provide your customers with the opportunity to have a personal connection with your store. Unfortunately, you and your staff members don't have the time to get to know each of your customers. As such, you may want to leverage Flok, which uses beacon technology to automatically recognize customers who have registered with your business. When these customers walk into your store, they receive a personalized greeting from the app, which could even include reward offerings.

You can also use the live chat feature to talk to customers who are currently browsing in your store. In addition, Flok comes with a punch card loyalty program. Overall, this app is a great tool for helping your customers feel more connected to your business.

By taking advantage of these small business apps, you can provide your customers with a better overall shopping experience. Check out this article to learn more about mobile apps for your business.

Tags: Mobile Technology