Now that you've developed a great new product, it's time to generate buzz and get your audience excited. Digital branding can help you do just that.
Your digital brand is composed of your digital identity, visibility and credibility, as defined by the Digital Branding Institute. Digital branding will help you build brand awareness, resonate with your audience and convert potential clients into customers.
Here are three tried and true steps to skyrocket your product launch:
1. Establish Your Identity
Establishing a clear and consistent digital identity is crucial when introducing a new product. But, before you can develop your identity, you must have a strong understanding of your audience, offering and organization.
- Who is your ideal customer and what are their challenges?
- How does your offering meet their needs?
- What is your mission?
- What are your values?
Tell Your Story With Video
If you want your audience to know and like your brand, you must tell a compelling and unique brand story. Video is an effective way to share your narrative and help your audience feel connected to your brand.
Communicate Your Difference With Your Landing Page
Make sure the colors and language of your product landing page convey the energy of your brand and support your latest offering. Be authentic and show your personality. As the Digital Branding Institute points out, you should convey what's special about your brand and your new product.
2. Increase Your Visibility
There are many ways to promote your product and reach your audience. Your goal is to meet your audience where they are and get them talking. Here are a few steps you can take to generate social buzz for your new product:
Create a Hashtag
A hashtag is an efficient tool for marketing your new product. Create a unique and appropriate hashtag for your launch. Then, use your hashtag across your networks and in all of your launch communications. Don't forget to include it on your landing page, as well.
Leverage Social Shopping
Social shopping is here. It allows your audience to buy your product when they encounter it on a social network without leaving the site. With Twitter Buy Now, users can purchase a product while they're on Twitter with a few taps. If you have a Facebook business page, you can include a shop section. Simply add your product and the necessary information to let customers purchase your product directly from your page.
Partner With Influencers
Form strategic partnerships with influencers to leverage their following. A successful influencer relationship during your product launch allows you to increase your reach and build excitement, according to the Digital Branding Institute. Let influencers preview your product, host a takeover and create content for your brand.
3. Establish Your Credibility
If you want to increase trust and make the purchase decision easier for potential customers, you must establish a reputation as a credible brand. You can alleviate concerns about your new product by collecting and sharing feedback.
Send a Survey
Follow up with customers who have purchased or tried your new product. Find out if you delivered as promised and if you have room to improve. Be sure to reward participation. Then, collect and share testimonials from satisfied customers.
Ask for Ratings, Reviews and Testimonials
Positive ratings, reviews and testimonials let your customers sell your product for you. They allow peer to peer communication of your offering's value. Encourage ratings and feedback on review sites. And ask users to share their thoughts on social networks using your hashtag.
By following these three steps, you can establish your digital identity, visibility and credibility to attract customers and help successfully launch your new product.
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