Is your small business ready for the holiday shopping season? Last year, shoppers spent $4.45 billion online on Thanksgiving and Black Friday, according to Fortune. As businesses of all sizes want to get in on the action, you'll need to have some powerful Black Friday business strategies in place in order to generate major sales. How can you make the most out of this shopping holiday when you're competing against giant retailers?

1. Plan Ahead

This year, Black Friday is on November 25, which is sooner than you may think. If you haven't begun planning for Black Friday, don't wait! By beginning to hammer out your strategies now, you can establish a plan that will work best for your unique products and services. Most importantly, you need to determine what deals you'll offer and how you'll market those deals.

2. Increase Ad Spend

The best part about Black Friday is that shoppers are actively looking to make purchases. If you can be in the right place at the right time with the right product, you will likely make sales. One of the easiest ways to get this attention is to increase your ad spend, especially on social media. You may also want to invest in high-converting pay-per-click keywords. It's a good idea to use retargeting on Black Friday to ensure that you're reaching people who are already interested in your business.

3. Jump In on Hashtags

At this time of year, many shoppers will be combing through social media sites to find the best deals and special offers. As such, it's important to add relevant hashtags, such as #blackfriday and #smallbiz, to your social media posts.

4. Ramp Up Email Marketing

You're more likely to get Black Friday sales from loyal customers than brand new ones, so be sure to ramp up your email marketing before this shopping holiday. You can remind subscribers that you'll be participating in Black Friday, offer advanced promo codes and give sneak peeks into your offers. You can also send emails on Black Friday to remind customers to come shop.

5. Create One-Time-Only Offers

Your audience may be hesitant to face the Black Friday crowds because they believe that you'll offer more deals throughout the holiday season. As such, it's important to give customers an urgent reason to buy on Black Friday. You can do this by creating one-time-only offers that are only valid on November 25.

You may not be a big box retailer, but you can still reap the rewards that Black Friday has to offer. If you're a consumer-facing business, this shopping holiday can be particularly powerful. On November 25, shoppers will be looking for deals wherever they go, and it's on you to make sure that you can reach them by having effective Black Friday business strategies in place.

Tags: Marketing Campaigns Business Strategy