If you're launching a website for your small or midsize business, it's important to keep the user experience in mind. Because many of your potential customers will be first exposed to your business through your website, it's important to make your little section of the internet visually appealing and easy to use.
Here are a few tips on how to provide a great website user experience:
Keep Your Homepage Simple
Don't clutter up your homepage with too many images or an excess of information. After all, many visitors may simply want to be able to find your location, hours or phone number.
A simple but effective homepage identifies your business name and purpose, and makes it easy for visitors to find critical information quickly, without becoming confused or overwhelmed. For inspiration, you can look to custom furniture maker Schuller Wood, which provides a homepage that is crisp, clean and easy to navigate.
Tell a Story With Language
Your website copy (the text) should provide background information on your company and the services that you offer. In addition, your copy should strive to show readers that your business matches their desired lifestyle. By using words and phrases that resonate with your target audience, you can enhance the overall user experience.
Choosing the right language is particularly important when it comes to niche markets, such as the upscale bridal footwear sector that The House of Elliott serves. Notice how the company's homepage refers to "luxurious lace bridal footwear" instead of simply saying "shoes for brides." By choosing language that appeals to your audience and avoiding hard-to-understand technical terms, you can help keep your visitors engaged.
Provide Easy Navigation
By using simple, straightforward menu titles and call-to-action buttons, you can make it easier for site visitors to find what they want.
For example, typical menus may include the following:
- An "About Us"page describing your business
- A "Contact Us" page that includes an email form (alternatively, you could use a "Contact Us" button linked to an email form on the homepage)
- A "FAQ" page that covers the most common questions about your products and services
- A "Location" link that includes a map and directions to your business
- A showcase, portfolio or gallery of your most recent projects
- A "News" or "Blog" section where you can share information about your company's recent or upcoming events
As a best practice, you should use short words for each menu item to keep drop-down or slide-out menus easy to read on handheld devices or tablets. For example, Tegral Quality Lighting has a simple menu plus an easy-to-see search bar on its homepage.
Your website is a digital reflection of your business. By creating a fresh and simple homepage, using language that connects with your audience and setting up easy-to-use navigation, you can create a great website user experience that will help you convert website visitors into new customers.
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