Jordan Birnbaum is VP and Chief Behavioral Economist at TalentX, an ADP Venture. In his role, Jordan is responsible for the integration of behavioral economics into software design and marketing communications of new talent-based products. Jordan has more than 20 years experience as a start-up specialist and entrepreneur, as a Founder/Senior Vice President at Juno Online Services and Founder/CEO of The Vanguard, Los Angeles. Jordan holds a B.S. from Cornell University and a Master's degree in I/O Psychology from NYU.