Switch to a payroll service you and your clients can count on, from ADP®
4 out of 5 accounting professionals prefer ADP over QuickBooks Payroll and say it’s easier to use.³
4 out of 5 accounting professionals prefer ADP over Paychex and say it’s easier to use.⁴
4 out of 5 accounting professionals prefer ADP over Gusto and save time running payroll.⁵
Why switch your clients to ADP payroll?
Every year, thousands of small businesses leave Gusto, QuickBooks Workforce, Paychex, SurePayroll and others for ADP. See why we're the leading payroll provider with the fastest, easiest and most comprehensive service your clients can buy.
Unmatched expertise and partner programs for accountants
When you recommend your clients switch to ADP, they won’t be the only ones whose job gets easier. We offer a host of services designed exclusively for accountants that you won’t find anywhere else:
- The most flexible partner program so you can work with us in the way that best fits your practice, regardless of your firm size and how you choose to serve your clients
- The broadest range of payroll, HR and benefits solutions, helping make you indispensable to clients of all types and sizes
- Quick and easy insights that give you access to all your authorized clients’ payroll data in one place with Accountant ConnectSM, plus exclusive client analytics tools to help strengthen advisory services
- Dedicated expert support from our Accountant HelpDesk, along with your very own ADP sales associate to service your firm and your clients
ADP delivers more for your money and 24/7 service
When you’re considering a switch, ask yourself: what are my clients really paying for? With ADP you and your clients get:
- Help with compliance challenges
- A simple set up
- A hassle-free process for running payroll and accessing data at any time
- Comprehensive HR services as you grow
- 24/7 support — even outside normal business hours
See how your clients can benefit by switching to ADP payroll and HR services.
Accountant resource center
Your clients look to you for guidance. Now, you have a place to look, too.
Find industry insights in the Accountant Connect Resource Center.
Get more with ADP
Get these tools with ADP, but not with Gusto¹
Payroll
- 24/7 live support (Gusto offers only 5am-5pm PT, Mon.-Fri.)
- Advanced State Unemployment Insurance (SUI) management tools (claim responses, benefit payments review, best practices consulting)
- Dedicated new client onboarding support for small businesses of all sizes
- Multi-state payroll, across all bundles
- Pay employees who work in multiple states or local jurisdictions within a single pay period
- Two-day processing cycles for all clients (without assigned direct deposit limits)
- Register with tax agencies in all 50 states (does not require third-party partner)
- Partner app connectors to over 30 leading Point of Sale (POS) solutions
- Single invoice billing that combines ADP payroll and complementary partner services
- Over 75 years of payroll experience
- Rated #1 small business software by G2 in 2026, two years running
HR & Business
- Built-in employee handbook wizard pre-populated for your state and jurisdiction (no third-party partner required)
- Hiring via ZipRecruiter®†
- Applicant tracking system to help manage the end-to-end hiring process
- Employee discount program for brand-name products and daily essentials
- Background checks for prospective hires
- Access to free and discounted legal services (provided by third party)‡
Get these tools with ADP, but not with Paychex³
Payroll & HR
- A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
- Up to 75% revenue share for referred clients2
- Anytime access to client payroll data and advisory tools through Accountant ConnectSM
- Hiring via ZipRecruiter®†
- One-stop partner marketplace, where clients can search, compare, activate and pay for apps (time, HR, accounting & more)
- Online employee onboarding across all bundles (no additional cost)
- Import time sheets from your existing Excel, PDF and CSV files (Paychex only supports CSV)
- Single invoice billing that combines ADP payroll and complementary partner services
- Job costing, at no additional fee
- New client online onboarding, across all bundles (no need to call customer service)
- Register with tax agencies in all 50 states (does not require third-party partner)
- G2 rating peer review 4.7 (of 5) stars or higher
- Over 75 years of payroll experience
- Access to free and discounted legal services (provided by third party)‡
Get these tools with ADP, but not with QuickBooks Workforce¹
Payroll
- Advanced State Unemployment Insurance management tools (claim responses, benefit payments review, best practices consulting)
- Convenient mobile app for payroll and HR
- 24/7 live support across all bundles
- Dedicated new client onboarding support for small businesses of all sizes
- Register with tax agencies in all 50 states (does not require third-party partner)
- Award-winning (Titan Award, Stevie Award, Globee Award) portal access that connects your accountant to your payroll
- Rated #1 small business software by G2 in 2026, two years running
- G2 rating peer review 4.7 (of 5) stars or higher
- Over 75 years of payroll experience
HR & Business
- Employee handbook wizard, pre-populated for your state/jurisdiction (no third-party partner required)
- Online courses on workplace and sexual harassment, HR recordkeeping, DE&I, and more
- Printed labor law posters at no additional fee (QuickBooks charges extra)
- Employee assistance, including counseling, dependent care options, financial referrals, etc.
- Employee discount program for brand-name products and daily essentials.
- Hiring via ZipRecruiter®†
- Access to free and discounted legal services (provided by third party)‡
- Business Valuation tools via BizEquity
- Industry Profile Reports via Vertical IQ
Get these tools with ADP, but not with SurePayroll¹
Payroll
- A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
- Up to 75% revenue share for referred clients2
- Anytime access to client payroll data and advisory tools through Accountant ConnectSM
- 24/7 live support across all bundles
- Accounting software integration at no additional fee
- Advanced SUI management tools (claim responses, benefit payments review, best practices consulting)
- Multi-state tax filings at no additional fee
- Robust suite of pre-built reports (SurePayroll only offers nine pre-built reports)
- Rated #1 small business software by G2 in 2026, two years running
- Partner app connectors to over 30 leading Point of Sale (POS) solutions
- Single invoice billing that combines ADP payroll and complementary partner services
- Robust portal for employees to manage pay information, federal tax withholding, and time tracking
- Local tax filing (at no additional fee)
HR & Business
- Hiring via ZipRecruiter®†
- One-stop partner marketplace to search, compare, activate, and pay for apps (time, HR, accounting, and more)
- Employee discount program for brand-name products and daily essentials
RUN Powered by ADP® named #1 on G2’s 2026 Best Software Products for Small Business — two years running
Small businesses have spoken: RUN Powered by ADP® earned G2’s top spot again in 2026. Discover what makes it a favorite payroll and HR platform for over 900,000 small businesses.
Get valuable tools, included only with RUN Powered by ADP®
With RUN's payroll and HR package, you and your clients will receive features that go above and beyond what they get with other providers. Customers get an average of $8k per year in added value with services that help them keep their businesses growing, hire new staff, train their teams, and much more.
- Access to ZipRecruiter®† hiring platform
- Employee and employer HR training
- Employee assistance program
- Google Ads simple setup & management
- Legal assistance from Upnetic Legal Services
(powered by Legal Club®)‡
Competitive testimonials
Help your clients get started with their payroll decision
Give your clients all the resources they need to choose the payroll provider that fits best. The kit includes: Choosing the Right Payroll Provider for Small Business, Payroll Checklist for Small Business, and Switching Payroll Providers Made Easy.
Top FAQs about switching
Looking for a new payroll provider?
Switch your clients to RUN Powered by ADP for easy payroll and 24/7 service.
By submitting this form, you acknowledge that you have read our Privacy Statement for Business Contacts and agree to our Terms of Use.
- As of July 1, 2026 and is subject to change.
- Terms and conditions apply. Must be enrolled in the ADP Accountant Revenue Share Incentive Program to qualify.
- 2025 ADP survey of 360 Accountant Connect users
- 2025 ADP survey of 330 Accountant Connect users
- 2025 ADP survey of 263 Accountant Connect users
†ZipRecruiter is a registered trademark of ZipRecruiter, Inc
‡Legal services are provided by Upnetic Legal Services powered by Legal Club® (of America), a third-party provider.
*Internal survey of 244 Accountant Connect users in 2026
ADP, Inc. and its affiliates do not offer investment, tax or legal advice to individuals. Nothing contained in this communication (or website) is intended to be, nor should be construed as, particularized advice or a recommendation or suggestion that you take or not take a particular action. ADP, Inc. and its affiliates are not affiliated with Gusto, Paychex, QuickBooks Payroll or SurePayroll.
ADPIA is a registered trademark of ADP, Inc.
Accountant Connect is a service mark of ADP, Inc.