analyst report

Nucleus Named ADP Workforce Now as a Leader in its SMB HCM Value Matrix 2025 Evaluation

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Nucleus Research named ADP Workforce Now a Leader within the SMB HCM Value Matrix. Nucleus assessed vendors based on their relative product usability, functionality, and the value that customers drive from the use of their capabilities.

The report is intended to serve as a snapshot of the SMB HCM technology market, inform customers about the specific ways vendors are delivering value and identify what can be expected in the future. The SMB report includes platforms focused on the under 2,500 employee space. In addition, ADP Lyric HCM was selected as a leader in the Nucleus Enterprise HCM Value Matrix focused on the 2,500 employee and above space.

Nucleus Noted ADP Strengths:

  • ADP Workforce Now is an HCM platform built for North American based companies with 50 – 5,000 employees.
    • The suite includes intelligent analytics, leveraging a substantial client base and ADP DataCloud to provide relevant data, predictive analytics, real-time insights, and personalized recommendations.
  • ADP Workforce Now integrates core HR, payroll, time and attendance, talent, benefits, and professional services within a single platform. Digital client onboarding for new customers uses AI and machine learning to ingest data, configure the system, predict policies, and create benefit plans.
  • ADP also recently launched ADP Assist, a cross-platform solution powered by generative AI (Gen AI). ADP enhances HR productivity, aids decision-making with data-driven insights, and streamlines day-to-day tasks for practitioners, managers, employees, and executives with simple humanlike conversations.
    • ADP Assist currently has uses across payroll (anomaly detection and resolution), analytics (simplifies data analysis), and HR support for employees.
    • ADP Assist offers advanced workflow automation capabilities, enabling HR teams to spend less time on repetitive tasks and more time on strategic initiatives.
  • ADP offers ADP API Central as an add-on service that enables customers to build custom integrations.
  • Reporting and dashboard capabilities enable users to choose from a library of pre-configured reports or create custom ones. They can then opt to receive notifications about important trends, gain visibility with unified data views, and compare company data against market benchmarks.
  • ADP provides compliance expertise across all 50 United States for Workforce Now customers.
  • The solution supports custom integrations but also has an app marketplace, ADP Marketplace, for a more plug-and-play integration experience. This is useful for customers who wish to take advantage of third-party tools while maintaining Workforce Now as a system of record.
  • In October 2024, ADP announced its acquisition of WorkForce Software, a leading provider of workforce management (WFM) software for large, global, and otherwise complex organizations.
    • The move will expand ADP’s global offering of WFM solutions through WorkForce Software’s time and attendance, scheduling, forecasting, leave and absence management, and employee communications capabilities into the broader ADP portfolio.

Nucleus Research chart showing the SMB HCM Value Matrix - March 2025

Here’s a quote from the lead Nucleus analyst:

“With its Gen AI capabilities, ADP Workforce Now is delivering on the evolving needs of its client base by providing insights and streamlining everyday tasks. Additionally, ADP has remained focused on customer value, with its breadth of capabilities and innovation for the SMB HCM market. With ADP Workforce Now, customers are benefiting from high levels of product usability and the company’s investment in the employee experience. Intelligent analytics, reporting, integrations and compliance are just a few of the areas where customers are achieving value from their deployments.”

Evelyn McMullen, Research Manager, Nucleus Research

See the results by downloading the Nucleus Research report now!

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