Human Resource Management | Mobile HR Users Demonstrate Higher Levels of Engagement than Traditional Web HR Users

ADP Research Institute®

Mobile HR Users Demonstrate Higher Levels of Engagement than Traditional Web HR Users

This insight is from: "Employee Self-Service and Mobile HR Applications"

The impact of mobile technology across all industries has been profound. As organizations continue to embrace mobile technology for communicating with their internal stakeholders, the adoption of mobile human resource (HR) applications is expected to accelerate significantly over the next few years. Given this anticipated growth, it is crucial that HR managers understand the dynamics of current employee mobile technology usage. To gauge actual select mobile application usage for midsized U.S. organizations (employers with 50-999 employees) the, ADP Research Institute®, a specialized group within ADP, conducted database research based on actual “real-time” activity. The research utilized aggregate, anonymous usage data from organizations with active mobile users and compared mobile and traditional Web desktop usage.  This research yielded vital insights concerning the overall employee acceptance and popularity of mobile HR usage that may be helpful for guiding HR management strategies moving forward.

Registered Mobile Users Access Pay Information at a 60% Higher Rate than Stationary Web Users

In recent years, many employers have supplemented traditional stationary Web access to pay statements with the option to access their earnings information using their smart phone or tablet device. Research comparing employee usage patterns between the well-established stationary Web application for viewing pay information and the mobile HR applications showed that 23% of registered stationery Web users accessed their pay statements, while 37% of registered mobile users access their pay information. Although stationary Web users outnumber mobile users, the higher engagement rate for mobile users may reflect the convenience of using mobile devices versus stationary computers. It may also reflect more limited workplace access to desktops or laptops for some employees.

Across Industries Mobile Pay Users Far Outnumber Mobile Benefits Users

Far more employees are using mobile HR applications to check Pay information than Benefits information. Research findings showed that the average number of number of active Mobile Pay Users per Organization (those viewing pay information) is roughly double that of Mobile Benefits Users (those viewing benefits information) across ever industry — ranging from a ratio of 2.5 Pay users to 1.0 Benefits user in the Information industry to a ratio of 1.8 in Real Estate, Rental, Leasing industry — for the sample month of May 2013. For both Pay and Benefits, the number of mobile users per organization is highest in Construction, Natural Resources, Mining; Manufacturing; and Trade, Transportation, Utilities. This may result from more limited workplace access to desktop and laptop computers, which makes employees more inclined to leverage mobile apps.

Mobile Page Views per User for Pay Function is Nearly Double That for Benefits

While individual mobile users are viewing nearly double the pages per month in the Pay function relative to the Benefits function, overall monthly Mobile Page Views Per User are low, reflecting the very nature of using mobile apps—getting in, quickly accessing the desired information and exiting the application. Interest in both Pay and Benefits, however, does not substantially vary across industry lines. This may suggest that, regardless of the industry in which they work, employees may have similar interests and concerns. One reason for the differences between Mobile Page Views per User for Pay versus Benefits may be the frequency and regularity of paychecks, which drive employees to view their pay information. By comparison, employees may need to view benefits information only during open enrollment period or when a specific need arises.

*A complete list of sources and citations can be found in the full report.

About This Report: This report utilizes aggregate, anonymous data from U.S.-based midsized organizations (50-999 employees) for the month of May 2013. First, to compare mobile and traditional desktop Web usage for the viewing of pay statements, the study leveraged data from approximately 50,000 organizations using stationary Web access such as desktops and laptops, and more than 25,000 organizations using mobile access to view pay statements. Secondly, mobile access usage patterns for both Pay and Benefits functions were analyzed by industry, focusing on the average number of Mobile Users per Organization and the average number of Mobile Page Views per (active) User. The mobile usage metrics examined usage patterns, leveraging a subset of ADP’s mobile data across approximately 5,000 organizations (all between 50 and 999 employees), reflecting 65,000 individual active mobile users. All organizations in the subset offer the capability of viewing at least Pay and Benefits information, and included employees actively using mobile devices the access this information. The research also included the analysis along industry lines, revealing key differences concerning industry concentrations of users and page views.

Keywords: HR Management, Mobile Technology

Business Types: Research for Midsized Organizations, Research for Large Organizations

Roles: Research for Human Resources Professionals, Research for IT Professionals

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