Incorporating mobile or responsive design into new websites is an essential step small businesses should take to reach the largest possible audience. Customers no longer rely solely on laptops or desktops to surf the Web. Nearly two-thirds of Americans own a smartphone, according to the Pew Research Center; 19 percent rely on their smartphones to access the Internet. Internet access via mobile phone surpassed traditional laptop or desktop access in 2014, Smart Insights reports. Companies who do not consider mobile users when designing their websites could therefore miss significant sales opportunities.
What Is Mobile Design?
A website with a mobile or responsive framework is designed for easy access and readability on a mobile device. The site smoothly adapts to the screen size and functionality of any device to create an optimal user experience. Websites that aren't designed for mobile devices may appear like shrunken versions of their large-screen selves, making it difficult for customers to read, click or otherwise interact with the site.
5 Reasons to Incorporate Mobile Design From Day One
Mobile-friendly, responsive website design is a must in today's competitive business climate. If you plan to invest in a new website design this year, here are five reasons your company should consider a responsive design:
- To increase conversion rates: Mobile design increases the chances of a website visitor converting into a sale or a lead. Sixty-seven percent of shoppers are more likely to make a purchase on a mobile-friendly site than on one not optimized for mobile devices, according to Seocial. This return on investment could help your business quickly recoup the costs of investing in a mobile website.
- To improve search engine rank: Google's proprietary algorithm considers responsive design to determine a page's position on the search engine's results page. The better your company's search engine rank, the better your chances of making more sales.
- To provide easy navigation for customers: Responsive design makes websites easier for customers to navigate from their devices. The easier a website is to navigate, the more chances you have of making a sale.
- To save money: Many firms find that a static, unresponsive site doesn't meet their customers' needs and address that issue by building a second mirror site adapted for mobile devices. This results in twice the expense, time and maintenance. It's typically less expensive to build a great mobile site from the beginning than to create dual sites or to update an existing one with responsive design.
- To gain a competitive advantage: Depending on the industry in which you operate, your firm may be ahead of the pack if it incorporates mobile into its website. This may attract customers away from your competition, providing you with an advantage.
Building a responsive site from day one can be very advantageous. If you're considering a website redesign this year, mobile design should be an integral part of your plans.
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