--- title: "AI in HR: 3 Trends Leaders Should Monitor in 2024 | SPARK Blog | ADP" description: "AI in HR is empowering leaders to make faster, more informed decisions about people and processes. Looking ahead to 2024, it's clear that the technology..." --- [Trends](/spark/trends) # AI in HR: 3 Trends Leaders Should Monitor in 2024 Part of a series|[2024-HR-Trends-Series](/spark/series/2/2024-hr-trends-series) [![Brett Daniel](/-/media/adp/blog/contributors/b/r/brett-daniel_851611.jpg?h=300&iar=0&w=300&rev=5274436f2465454abd2982cd270eefcd&hash=E17B78A7CDF69810AF9CBA4768B53BA1)Brett Daniel](/spark/contributors?name=brett+daniel&id=c421dc54-dcd8-4cfa-8fb7-6993f7268d96) - [Share Spark Article on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.adp.com/spark/articles/2023/12/ai-in-hr-3-trends-leaders-should-monitor-in-2024&title=AI%20in%20HR%3A%203%20Trends%20Leaders%20Should%20Monitor%20in%202024&summary=%3Cp%3E%3Cem%3EArtificial%20intelligence%20\(AI\)%2C%20particularly%20generative%20AI%2C%20is%20changing%20how%20leaders%20get%20work%20done.%20Discover%20the%20latest%20trends%20to%20adjust%20your%20efforts%20accordingly.%20%3Ca%20target%3D%22_blank%22%20href%3D%22https%3A%2F%2Fwww.adp.com%2Fresources%2Farticles-and-insights%2Farticles%2Fh%2Fhr-trends-for-2024.aspx%22%20rel%3D%22noopener%20noreferrer%22%3EDownload%20the%202024%20HR%20trends%20guide%3C%2Fa%3E%20to%20access%20all%20the%20trends%20and%20build%20your%20response%20strategies.%3C%2Fem%3E%3C%2Fp%3E&source=in1.com) - [Share Spark Article on Facebook](http://www.facebook.com/share.php?u=https://www.adp.com/spark/articles/2023/12/ai-in-hr-3-trends-leaders-should-monitor-in-2024) - [Share Spark Article on Twitter](https://twitter.com/intent/tweet?url=https://www.adp.com/spark/articles/2023/12/ai-in-hr-3-trends-leaders-should-monitor-in-2024&text=AI%20in%20HR%3A%203%20Trends%20Leaders%20Should%20Monitor%20in%202024) - [Share Spark Article via Email](mailto:?subject=AI%20in%20HR%3A%203%20Trends%20Leaders%20Should%20Monitor%20in%202024&body=https://www.adp.com/spark/articles/2023/12/ai-in-hr-3-trends-leaders-should-monitor-in-2024) - Print Spark Article ![Top view of business partners discussing growth analyzing data and growth](/-/media/adp/blog/articles/featuredimages/8/9/895304_ai-in-hr-3-trends-leaders-should-monitor-in-2024.jpg?h=458&iar=0&w=815&rev=d70cd73181e443b7a7daf6c7b0af8ad6&hash=B5B8290478F390BFBD71C97D94DFE4D4) _Artificial intelligence (AI), particularly generative AI, is changing how leaders get work done. Discover the latest trends to adjust your efforts accordingly. [Download the 2024 HR trends guide](https://www.adp.com/resources/articles-and-insights/articles/h/hr-trends-for-2024.aspx) to access all the trends and build your response strategies._ AI is empowering HR leaders to make faster, more informed decisions about people and processes. Looking ahead to 2024, it's clear that the technology will continue to evolve and influence the ever-changing workplace of tomorrow. This article explores three related trends leaders must consider when planning for the new year. From [AI in HR](https://www.adp.com/about-adp/ai-solutions.aspx) to the growing importance of AI ethics and compliance, it provides insight into these and similar developments to support new practices and decision making. ## AI in HR: 3 trends leaders should monitor in 2024 ### 1\. Generative AI is supplementing HR's data-driven tool belt [Generative AI](https://www.adp.com/spark/series/g/generative-ai-insights.aspx) is becoming a powerful everyday addition to HR technology suites. With the ability to produce thorough, conversational insights based on vast amounts of information, generative AI can help leaders make more efficient, informed decisions about everything from hiring to retention to growth and development to offboarding — [the entire employee experience](https://www.adp.com/spark/articles/2023/07/what-is-the-employee-experience-and-why-is-it-important.aspx). Leaders can better understand their people and processes by using generative AI to obtain quick, digestible answers based on their data, a level of rapid insight that may lead to more effective and timely strategies for talent management and employee engagement, benefits administration, payroll, time and attendance and compliance. "Generative AI has added the ability to derive conversational and digestible insights from large datasets," says Fernando Schwartz, vice president, data science and machine learning engineering, ADP. "We've always had the data, but now we have the computing power and data science techniques to deliver tailored, consumable insights at the speed and scale of business." ### 2\. Generative AI is making reliable people data a must-have Generative AI is increasing the weight leaders place on the reliability of [people data](https://www.adp.com/spark/articles/2022/03/people-analytics-making-people-data-work.aspx), an essential consideration for organizations looking to make well-rounded decisions backed by accurate information. Leaders can quickly analyze workforce datasets and obtain easy-to-understand trends, patterns and insights to guide strategic decision making. The technology is empowering them to use the data more efficiently and in new and creative ways, potentially leading to better and more proactive decision making and improved organizational outcomes. But generative AI's benefits shouldn't overshadow the need for [dependable data](https://www.adp.com/spark/articles/2021/12/dirty-data-data-cleansing-why-they-should-matter-to-hr.aspx). Otherwise, decisions may be misguided. "Generative AI brings new possibilities to the world of human capital management. The speed and fluency of generative AI tools need to be paired with accuracy and compliance to drive real-world decisions," says Amin Venjara, chief data officer, ADP. "With the broad access to generative AI models today, ensuring trustworthy data to power them is paramount. Both scale and quality of data are vital to handling the nuances of human capital management and protecting against potential risks." ### 3\. Ethics and compliance are influencing decisions about data and generative AI Given generative AI's ability to ingest and crunch enormous volumes of people data, organizations are increasingly considering whether their approach to the technology is [ethical](https://www.adp.com/spark/articles/2022/08/creating-the-case-for-ethical-artificial-intelligence-solutions.aspx) and compliant. Data for use with generative and other forms of AI should be collected and used transparently with appropriate safeguards for [data privacy](https://www.adp.com/spark/articles/2022/09/the-business-benefits-of-adopting-a-privacy-first-strategy.aspx) and [data security](https://www.adp.com/about-adp/data-security.aspx). Organizations must also consider the ethical implications of using AI to make decisions. These considerations include investigating whether the tools help account for inclusion and other workforce outcomes and whether resulting leadership decisions are as transparent and explainable as possible. Organizations can potentially build more trust with employees, candidates and clients by prioritizing ethics and compliance when applying generative AI and by ensuring the technology is used responsibly and with a human touch. "Every organization should have a policy that discusses the AI ethics principles they apply, how the organization thinks about using AI and the protections the organization offers," says Jason Albert, global chief privacy officer, ADP. "That's a foundational point of governance. It's important not to bring in outside technologies without understanding their ethical implications and ensuring they meet ethical requirements." ## AI in HR: Building informed response strategies AI is transforming the world of work in powerful ways. By staying abreast of related developments and applying its power, leaders can position their organizations for success, support more efficient HR and payroll, save time and money, and so much more. [](https://www.adp.com/resources/articles-and-insights/articles/h/hr-trends-for-2024.aspx)_**[Download the 2024 HR trends guide](https://www.adp.com/resources/articles-and-insights/articles/h/hr-trends-for-2024.aspx) to access all the trends and build your response strategies.**_ --- Tags - [Data Security](/spark/tags?tag=data+security&id=a24dddfc-1002-4f2a-a188-7b6317d78780) - [Trends and Innovation](/spark/tags?tag=trends+and+innovation&id=bff4cab2-ef93-48a7-b663-269725af9819) - [Company Policy](/spark/tags?tag=company+policy&id=20f0a3f6-9d86-4241-9621-537c6c24b4bd) - [Technology](/spark/tags?tag=technology&id=e4ccde9f-1113-4ab2-8bc1-c864cb74cbd9) - [HR Administration and Outsourcing](/spark/tags?tag=hr+administration+and+outsourcing&id=bdde5e67-0020-439d-becc-f269b26828d9) - [HCM Technology](/spark/tags?tag=hcm+technology&id=bf25a18d-9368-4c0a-9ace-0ffc99e96ef2) - [Artificial Intelligence](/spark/tags?tag=artificial+intelligence&id=a9441166-7775-4cf9-88ee-9dd355ae509a) - [HR Services](/spark/tags?tag=hr+services&id=6464f216-fea9-4288-b4e6-fb75d13e8d5a) - [Risk and Compliance](/spark/tags?tag=risk+and+compliance&id=6d76899f-4560-4569-874c-b7f926c0e2cc) - [Small Business](/spark/tags?tag=small+business&id=ee8af402-30fe-4e17-a237-de495c06060f) - [HR](/spark/tags?tag=hr&id=9a271fd0-5b38-4880-81fb-8749b1059f9a) - [Multinational](/spark/tags?tag=multinational&id=c39754fa-0694-4912-bd0b-6f890934cba3) - [Articles](/spark/tags?tag=articles&id=703b772a-0d50-44b6-9a71-8b2d3c6d745e) - [Midsize Business](/spark/tags?tag=midsize+business&id=ed5f006b-9890-489d-af6b-c51fa913d56a) - [Business Owner](/spark/tags?tag=business+owner&id=b157d401-6b35-4667-9737-d8dda961638a) - [Large Business](/spark/tags?tag=large+business&id=da8875ac-7465-4bcf-806e-5dd75b0f0281) Subscribe to SPARK updates Stay in the know on the latest workforce trends and insights. Subscribe Now ## Up Next In This Series [More Info](/spark/series/2/2024-hr-trends-series) Previous slide [People](https://www.adp.com/spark/people) [The People Effect: How Will Workforce Trends Impact Your People?](https://www.adp.com/spark/articles/2024/04/the-people-effect-how-will-workforce-trends-impact-your-people) [Risk](https://www.adp.com/spark/risk) [Data Privacy Trends for 2024](https://www.adp.com/spark/articles/2024/02/data-privacy-trends-for-2024) [Trends](https://www.adp.com/spark/trends) [Leaders, Keep Track of These 5 DE&I Trends in 2024](https://www.adp.com/spark/articles/2024/01/leaders-keep-track-of-these-5-dei-trends-in-2024) [Trends](https://www.adp.com/spark/trends) [3 Trends in HR Technology for 2024 and How to Prepare](https://www.adp.com/spark/articles/2024/01/3-trends-in-hr-technology-for-2024-and-how-to-prepare) [Trends](https://www.adp.com/spark/trends) [Compliance Trends on the Horizon for 2024](https://www.adp.com/spark/articles/2024/01/compliance-trends-on-the-horizon-for-2024) [Trends](https://www.adp.com/spark/trends) [5 Workforce Talent Trends for 2024](https://www.adp.com/spark/articles/2023/12/5-workforce-talent-trends-for-2024) [Trends](https://www.adp.com/spark/trends) [\[Infographic\] HR Trends Shaping the World of Work in 2024](https://www.adp.com/spark/articles/2023/11/infographic-hr-trends-shaping-the-world-of-work-in-2024) [Trends](https://www.adp.com/spark/trends) [10 HR Trends to Follow in 2024](https://www.adp.com/spark/articles/2023/11/10-hr-trends-to-follow-in-2024) Next slide ## Recommended for You [Article Topic](#) [Article Title](#) [Article Topic](#) [Article Title](#) [Article Topic](#) [Article Title](#) ### Tools & Resources Take your organization to the next level with practical tools and resources that can help you work smarter. 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