---
title: "enhanced recruitment strategy caseys"
description: "See how Casey’s used retail recruitment automation with ADP and VidCruiter to cut time-to-hire, standardize interviews and improve candidate access."
---

Case Study

# How Casey’s reduced hiring time with a more consistent recruiting process

[Download Now](https://marketing-assets.adp.com/api/public/content/0d6927e01f0841368a9a53f26e099d0e?v=5d980b6a)

![Casey's Logo](/-/media/adp/resourcehub/images/testimonials/caseys_logo.png?h=455&iar=0&w=455&rev=c68ce3e8689a49cda37c778b64f8770b&hash=B418F65D19284721CB14F40E463694E5)

**Client**Casey’s

**Headquarters**Ankeny, IA

**Industry**Convenience retail stores

**Employees**50,000+

**Product**ADP Marketplace

Casey’s, a convenience retail chain with nearly 3,000 stores across 19 states and more than 50,000 employees, addressed manual, inconsistent recruiting workflows by modernizing field recruiting using [VidCruiter](https://apps.adp.com/en-US/apps/239747?refappid=any&utm_type=campaign&campaignid=cid2275004922&utm_source=collateral&utm_medium=pdf&utm_campaign=adp_mp_casestudy_vidcruiter) integrated with ADP through [ADP Marketplace](https://apps.adp.com/en-US/pages/why-marketplace). With the platform fully implemented in seven weeks, Casey’s experienced results that included time-to-hire averaging less than four days, applications advancing every 30 minutes, some candidates interviewed within an hour and other candidates began working as soon as the next day.

> “We’re efficient with folks who are looking for employment. With VidCruiter, we’ve seen that we’re consistently hiring one out of every four applicants.”

Name

Tara Antle

Title

Director, Field Acquisitions

Company

Casey’s

| Challenge | ADP capability | What we did | Result |
| --- | --- | --- | --- |
| Manual recruitment processes slowed candidate advancement across multiple locations and reduced hiring efficiency. |  ADP Marketplace | Implemented an integrated, cloud-based VidCruiter hiring platform through ADP Marketplace to add video interviews, automated scheduling, screening questions and integration with Casey’s ADP environment. | Reduced manual effort and created a faster, more structured recruitment process for candidates, recruiters and store leaders. |
| Inconsistent recruiting practices and interview options made it harder to deliver a uniform candidate experience. |  ADP Marketplace | Standardized the candidate experience with structured interviews, standardized questions and automated workflows in VidCruiter connected to ADP. | Created a guaranteed interview experience and supported consistent hiring of one out of every four applicants. |
| Casey’s needed recruiting capabilities that could better accommodate bilingual candidates and candidates requiring additional accommodation. |  ADP Marketplace | Enabled bilingual interviews, native-language communication and coordination with the accommodations team for candidates with hearing disabilities. | Lowered barriers for a more diverse applicant pool and fostered a more inclusive hiring process |
| Store managers were spending too much time earlier in the recruiting process before final hiring decisions. |  ADP Marketplace | Automated candidate advancement every 30 minutes and shifted earlier recruiting steps into the VidCruiter platform integrated with ADP. | Reduced time-to-hire to less than four days on average; some candidates interview within an hour and can begin work as soon as the next day. |
| Casey’s needed a recruiting process that could deliver a faster applicant experience while building a future candidate pool. |  ADP Marketplace | Streamlined interviews through VidCruiter and supported recruiter conversations that addressed candidate circumstances such as transportation needs. | Created a fast, efficient applicant experience and helped Casey’s build a pool of future candidates for additional opportunities. |

## How does automated interview scheduling help retail recruiting teams?

Automated interview scheduling helps retail recruiting teams move candidates through the process faster while reducing manual coordination. Casey’s used [VidCruiter](https://apps.adp.com/en-US/apps/239747?refappid=any&utm_type=campaign&campaignid=cid2275004922&utm_source=collateral&utm_medium=pdf&utm_campaign=adp_mp_casestudy_vidcruiter), accessed through [ADP Marketplace](https://apps.adp.com/en-US/home?refappid=any&utm_type=campaign&campaignid=cid2275004922&utm_source=collateral&utm_medium=pdf&utm_campaign=adp_mp_casestudy_vidcruiter) and integrated with its ADP environment, to support automated scheduling, screening questions, prerecorded video interviews and live video interviews. The recruiting process became more structured, and candidates could advance more quickly across a large, multilocation retail footprint. For high-volume retail employers, automation can make recruiting more scalable without removing the human conversations that matter at final decision points.

## What hiring results can retailers see from a structured video interview process?

Retailers can see faster hiring, more consistent candidate experiences and stronger applicant pools when interviews are structured across locations. Casey’s used [VidCruiter](https://apps.adp.com/en-US/apps/239747?refappid=any&utm_type=campaign&campaignid=cid2275004922&utm_source=collateral&utm_medium=pdf&utm_campaign=adp_mp_casestudy_vidcruiter) through [ADP Marketplace](https://apps.adp.com/en-US/home?refappid=any&utm_type=campaign&campaignid=cid2275004922&utm_source=collateral&utm_medium=pdf&utm_campaign=adp_mp_casestudy_vidcruiter) to standardize questions and automate workflows across its convenience retail footprint. The company reported time-to-hire averaging less than four days, applications advancing every 30 minutes and consistent hiring of one out of every four applicants. For retailers competing for hourly talent, this kind of process consistency can improve speed while preserving fairness and clarity.

## How quickly can a retail employer implement a new recruiting platform?

A retail employer can implement a new recruiting platform quickly when leaders align around the business need, choose a solution that integrates with the existing HCM environment and remove barriers during rollout. Casey’s implemented [VidCruiter](https://apps.adp.com/en-US/apps/239747?refappid=any&utm_type=campaign&campaignid=cid2275004922&utm_source=collateral&utm_medium=pdf&utm_campaign=adp_mp_casestudy_vidcruiter) through [ADP Marketplace](https://apps.adp.com/en-US/home?refappid=any&utm_type=campaign&campaignid=cid2275004922&utm_source=collateral&utm_medium=pdf&utm_campaign=adp_mp_casestudy_vidcruiter) with its ADP environment in just seven weeks, launching ahead of an aggressive timeline.

## Read the testimonial

[Download Now](https://marketing-assets.adp.com/api/public/content/0d6927e01f0841368a9a53f26e099d0e?v=5d980b6a)

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