Sweet Charlie’s of Augusta: Starting an ice cream shop

After Bud Lawrence sold his family’s Ford dealership, he wasn’t sure where his career would take him next. A family friend suggested he check out Sweet Charlie’s in Atlanta, a dessert shop that specializes in hand-rolled ice cream. Intrigued, Bud got in touch with the owners, and a year later — after convincing his lifelong friend Andy to move up from Birmingham, Alabama, to help — opened his own franchise.

Bud Lawrence, Owner, Sweet Charlie’s of Augusta

Time is the most valuable asset we have, and having ADP handle my payroll gives me time to develop my business and our people, things that need my attention that I’m better suited to doing. I would recommend them to anyone — not just for payroll, but for all the services they have to help small businesses.

Bud Lawrence, Owner
Sweet Charlie’s of Augusta

Business Challenge:

  • How to launch a new franchise without getting bogged down in payroll.

How ADP Helped:

  • RUN Powered by ADP® (RUN) gives small-business owners the freedom to focus on what matters.