The Global Engagement Index: Cross-country engagement baselines

We wanted to learn about what Engagement looks like around the world. We also wanted to establish a statistical method to allow for an “apples-to-apples” comparison across countries. Past research suggests that individuals respond to survey items differently based on language and culture, and this source effect introduces error into the survey measurement. In our study, we surveyed a stratified random sample of working adults from 13 countries and devised a calibration method across these countries using a sub-set of items we termed the “calibration items.” Using calibration methods, we were able to discover the levels of Engagement around the world, make comparisons across countries, and establish an Engagement benchmark for each country we surveyed. Download this paper to see what we learned.