Presenters & Thought Leaders
Gerry Leonard is the President of ADP Benefit Services, the division of ADP that provides Benefits outsourcing services to many of the largest companies and institutions in the United States. Gerry leads a team that is responsible for the administration of all facets of Benefits administration including enrollment, eligibility, consumer-directed benefits accounts (FSA, HSA, HRA, Commuter, Tuition), COBRA, dependent verification, and absence management.
Roberto Masiero is the Sr. Vice President of ADP Innovation Labs. Roberto joined ADP in 2000 as Director Information Technology for ADP Brazil when his company in Brazil was acquired by ADP. Over the last 12 years he has lead several research and development teams on core ADP solutions.
Today, Roberto is responsible for ADP’s Innovation Lab where new technologies are researched and new products are developed and incubated. Recent projects include Mobile applications, Semantic Search, Big Data, Behavioral Intelligence and Marketplace.
Soumaia Mawad is a proven Sales Leader with over 35 years of corporate experience. She has a BS in Electrical and Mechanical Engineering from California State University, Northridge, CSUN, where she graduated in December 1981 with honors. Upon Graduation she was recruited by IBM to become a Technical Sales Support Representative. She went through their rigorous sales training and was recognized as a dynamic individual and transitioned to direct sales. She was tagged as a high potential and spent over 11 years in sales, staff operations, and leadership.
In 1993 Soumaia was recruited by ADP to lead their up market / large National Account team in the West. She held multiple roles in leadership including the Western Division Vice President where she had responsibility for the 13 Western states delivering growth every year for 5 years. Upon her success, she was promoted to Senior Divisional Vice President for ADP’s Added Value Services division. This National group sells Compliance related services like Tax Filing, Payments, Garnishment Processing, Tax Credits and ACA solutions. She has successfully driven unprecedented growth taking the division from 72M to over 150M in annual sales over her 4 year leadership. In addition to the numbers, Soumaia has phenomenal followership proven by the division’s highest engagement scores in ADP and boasting the lowest turnover rate for regrettable losses. Recently Soumaia was asked to lead the Benefits Group back in GES where she has strong relationships and roots. Her goal is to be part of a team that drives unprecedented growth by leveraging resources to open new markets.
Soumaia was born in Alexandria, Egypt and is married with two children, Norah (15) and Edmond (13). She currently resides in Huntington Beach, Southern California.
David Marini serves as Division Vice President of HCM Strategic Services and is responsible for leading the Human Capital Management (HCM) Strategic Services organization within ADP National Accounts, which includes both Strategic Advisory Services and Professional Services.
ADP’s Strategic Advisory Services helps clients execute their HCM strategies through value added expertise and actionable insights. This includes partnering with clients to navigate the complexities of health care reform, provide communication strategies and insights to drive change, construct business cases, develop holistic talent management strategies as well as provide workforce planning advice and beyond. The team is also frequently called upon to present at industry and client events as well as thought leadership, benchmarks and research.
ADP’s Professional Services is a fee-based service designed to help our clients achieve their HCM business strategies by bridging the gap between strategy and delivery. Our subject matter experts work closely with clients to help execute and manage complex compliance assessments, evaluate
and redesign processes and procedures as well as drive change management and related communications programs to help optimize their HCM investments.Mr. Marini brings more than 30 years of executive management and operations experience in the human resources, benefits, talent, HR, consulting and financial services fields to ADP. He has held numerous senior leadership positions at respected institutions in the areas of benefits administration, HR outsourcing, human capital management and more.
Before joining ADP in 2011, Mr. Marini served as a Vice President for TMI Executive Resources, Senior Managing Director at The Palladium Group, Partner of Global Human Resources Management at Technology Partners, Inc., and Vice President and Global Practice Director of the Technology Solutions Group at Watson Wyatt (now Towers Watson). Earlier in his career, he served as the President of a division of Trilog, Inc., a whollyowned subsidiary of CIGNA Corporation and an accountant at Pricewaterhouse Coopers (PwC).
Mr. Marini holds a Bachelor of Science degree from Western New England University with a concentration in Accounting, cum laude.
Bernadette serves as Vice President, Change Management and Communication, in ADP’s Professional Services group. In this role, she is responsible for leading a team of consultants who work with clients to develop and execute cutting-edge communication strategies that drive desired behaviors and manage change. This includes providing guidance and advice on culture change, as well as process change.
Ms. Nace joined Professional Services in 2016 and before that served on ADP’s Strategic Advisory Services team – a team of experts who help clients develop and execute highly effective Human Capital Management (HCM) talent and benefits strategies.
Before joining ADP in 2012, Ms. Nace served as Principal of Workforce Communication and Change Consulting for Mercer. There, she was responsible for developing and cultivating relationships with the company’s largest and most complex clients and developing communication strategies and deliverables for a variety of HR programs. Her work ranges from domestic and global projects, including mergers and acquisitions, health and retirement benefits changes, total benefits outsourcing, wellness initiatives and performance management and compensation programs.
Mary Schafer is Vice President, HCM Strategic Communications in ADP’s Strategic Advisory Services group. As part of this role, she also leads ADP’s HCM Strategic Communications group, a team that develops custom communications for clients and manages division communications. Mary brings nearly 20 years of dynamic and innovative marketing leadership with documented success in communications, public relations, branding, events, and employee programs.
Prior to joining ADP in 2006, she held senior leadership positions at First Data Corp., MCI, Waggener Edstrom Public Relations, and Fleishman-Hillard Public Relations. She regularly speaks at industry conferences and also serves as an ADP Social Media Ambassador.